#ogilvychange

The new behavioural proposition that combines the gravitas of leading behavioural academic research with the real world communication expertise of the Ogilvy Group.

For example, to check the real value of the gambling product, you can read casino reviews UK

TED TALK - Life Lessons from an Ad Man

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.

TED TALKS - Perspective is everything

The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.

Potatoes & Nature of the Wait

http://www.youtube.com/watch?v=w_yWMhiuG7A

These short animations are a collaboration between Contented Brands (http://www.contentedbrands.com/), Animade (http://animade.tv/) and Ogilvy Labs as an example of a quick turnaround in producing work, and as a teaser for Rory’s book The Wikiman (http://www.thewikiman.co.uk/).

Nudges in the bathroom