Lab ReportsOgilvy Labs represent at various conferences and events all over the world each year to ensure our agency is not only keeping up with the latest technology and innovation trends, but also able to think ahead. For each event, we compile a Lab Report to summarise our findings for our agency, our clients and anyone else who wants to be kept in the loop! Check out our latest and greatest below: |
Digital Shoreditch & Ogilvy Lab Day 2015Digital Shoreditch is a week-long festival, bringing together the Creative, Tech and Entrepreneur community to celebrate outstanding work, share ideas and look forward to the future. This year, Ogilvy Labs not only covered the festival to bring the hottest topics to the Ogilvy Group, but we also hosted our bi-annual Lab Day on the main stage on day 4 of the festival. In this report, we’ve pulled together both the broader trends from the week as a whole, along with our key takeaways from our ‘start-up’ themed Lab Day. Enjoy! Read the full report |
Collider Speed Dating May 2015This week, as part of our partnership with Collider, we ran a speed date with 7 startups, 11 staff and 6 brands. Why did we do this? We want to stay ahead of the curve, keeping an eye for the latest tech that can help our clients, and we want to show how we play an important role in this process. The startups we met were between 1-2 years old, and are at the cutting edge of Madtech (Marketing and Advertising Tech), with technology that can help both ourselves and our clients find, understand, engage or sell to the audience. Take a look here, and get in touch with Ogilvy Labs if you’d like to dig deeper into any of the startups. Read the full report |
Collider Demo Day April 2015Ogilvy has recently partnered with Collider, the first MadTech (Marketing and Advertising Technology) startup accelerator. They provide cash, coaching and customers to startups all over the world, focusing on the sweet spot between startups and brands, and the commercial benefit they bring to one another. The 2015 cohort demo day was on the 23rd April, when the startups pitched to agencies, brands and investors after 107 days on the programme. Here's our Bitesize Report, condensing the demo day down into 9 very small chunks on the 9 very enthusiastic, sound and innovative startups. Read the full report |
SXSW 2015This years' SXSW provided a hotbed of discussion of topics which extended far beyond the world of technology - from public policy to bio-hacking, and future retail experiences to the neuroscience behind our online behaviour: there was plenty to be inspired by. There were four key areas which we have dived into from this years' SXSW:
We also proposed a post-SXSW action plan for agencies looking to innovate: fail constructively, challenge authority and learn the fundamentals. |
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CES 2015Each year we walk the vast floor of exhibitors and attend numerous talks and discussion sessions to pick up on key trends emerging. Here are just a few:
Read the full report |
ArchiveSome of our past reports from years gone by:
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